The Story Code Co. helps senior leaders rewrite the stories that drive behaviour – through narrative intelligence, not motivation.
Decisions, teams and cultures don't follow strategy – they follow the stories leaders tell themselves. We develop leaders who rewrite those narratives at the source, with HUMAINWARE™, our AI coaching companion, to keep the new story alive every day.
Built on our proprietary CODE framework and powered by HUMAINWARE™. Every program is tailored to where your leaders need to grow.
A proven four-stage journey from inner critic to inner coach. Narrative intelligence for the AI era powered by insights and research from The Story Code for Leaders by Mark Jones.
Identify your old story – the invisible dragon holding you back. Surface the inner critic and limiting beliefs using the Mirror Moment tool.
Write a new evidence-based story with your Inner Coach and Healthy Beliefs. Discover and apply your Codebreaker Archetype to an emerging narrative.
Commit to your Codebreaker Archetype and new personal story. Align and stress-test your new story against the corporate narrative.
Build team-wide habit stacks to support your new story. Align self-care and workplace activities to deliver observable behaviour change.
HUMAINWARE™ is a self-guided AI companion trained in The Story Code principles, embedded throughout every program to support participants before, during, and between sessions.
The Story Code Academy program was transformational. Our past does not define us, but our willingness to own it can reshape everything.
Mark has cracked the code on something every executive faces but few address: the internal narratives that sabotage our success.
The Story Code reminds us that when life speeds up, the foundations of mental fitness and wellbeing can help us change the story we tell ourselves.
Narrative Intelligence is the capacity to read, shape, and rewrite the stories that drive behaviour. It's the missing layer in every leadership development conversation.
A 10% lift in connection to purpose delivers 8.1% lower turnover and 4.4% higher profitability.
Five dimensions. Five minutes. Discover where your leaders sit on the Narrative Health Score and what it means for your organisation.
Takes 5 minutes · Report delivered by email
The Story Code Co. lives at the intersection of journalism, technology, and leadership. Mark and Heather Jones built it on a combined career spanning IBM, Lenovo, Apple, and two decades of enterprise coaching across five continents.
The journalism background isn't incidental. It means we investigate before we prescribe. Every framework is evidence-based. Every insight is earned.
Mindset is often treated as a mood or a matter of temperament that can be fixed with simple tools. In leadership, it's much more consequential than that.
First it was IQ. Then EQ. Now the leaders outperforming their peers share one distinct advantage: Narrative Intelligence.
Leadership teams invest in the strategy. They rarely invest in the belief system needed to execute it. That's the gap.
Book a discovery call to explore how The Story Code system and HUMAINWARE™ can transform the stories your leaders and teams tell themselves.