Evidence-based thinking on leadership, the AI era, and the stories that drive every decision, team and culture – from Mark Jones and The Story Code Co.

Leadership teams invest in the strategy. They rarely invest in the belief system needed to execute it. That's the gap.

You can't manage what you can't measure – and that includes the stories your leaders tell themselves. Here's how the Narrative Health Score works.

Mindset is often treated as a mood or a matter of temperament that can be fixed with simple tools. In leadership, it's much more consequential than that.

First it was IQ. Then EQ. Now the leaders outperforming their peers share one distinct advantage: Narrative Intelligence.